Requiring just a few clicks to change content and create a new variation, Umbraco and A/B Testing should be a match made in heaven. The catch is, integrating some popular tools into Umbraco can turn your friendly CMS into a strange, burly bouncer standing in between you and a big increase in conversions. Enter uSplit – built natively for Umbraco, allowing you to use the familiar editors and controls you already love. uSplit removes technical barriers and makes running Split Testing easy and powerful.Install uSplit
uSplit is built natively for Umbraco and makes running experiments intuitive and easy to pick up. It uses familiar editors and controls to create your content variations and no special site structure is necessary.
Experiment information is available inside your templates and back-end code, allowing you to tweak the most intricate inner workings of your site, or to provide dramatically different layouts for your pages under test. Having experiments run serverside means no redirects and hence faster, less intrusive user experience.
Explore and analyze your data in Google Analytics thanks to the integration with Google Analytics Experiments. Perfect when you already use GA!
In conjunction with the Personalisation Groups package you can use detailed segmentation to deliver your A/B tests to specific audiences.
uSplit was designed to remove the majority of hurdles in the road to A/B testing that stop most organisations from running them. Having this powerful tool is awesome. Having someone that has got your back to overcome functional and organizational challenges in running and maintaining large-scale tests is awesomer. We created the Ultimate Guide to A/B Testing in Umbraco to help you develop your split testing plan.
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